品牌服务
发现 & 教育
品牌研究
Conduct in-depth market research to aid in 品牌定位 (e.g. market opportunity/threats, 品牌认知, 关键的观众演示, 消费者洞察, 和影响的见解)
品牌 education and brand workshops
Educate company leadership on what branding truly is, 它是如何工作的, and why it is critical to the long-term success of any organization – both B to B branding and B to C branding
Top management brand building consulting
Counsel top management on how to harness the power of their brand and how to use PR, 市场营销, 广告, 数字, creative design and social media to grow their brand
策略
品牌 workshops and branding sessions
Lead and facilitate goal oriented branding meetings -- from a workshop or seminar with a large audience to a full-day branding session with a select group of an organization’s top leadership
Key brand elements articulation and consensus
Guide organizations to clarify, define and come to consensus on: brand DNA, 品牌价值, 品牌建设策略, 品牌定位, 关键的品牌信息, 和目标受众
品牌战略发展
Make the brand come to life internally and externally by creating marcom strategies and tactics and then being responsible for implementing them both internally and externally
可交付成果
Brand architecture and brand manuals
Create “Brand Guide Books” or “Brand Constitutions” that provide clarity for organizations on all elements of how the brand is to be lived and used by the organization’s team members
品牌标识的指导方针
Create guidelines for how the brand identity is to be used consistently in any graphic or visual design scenarios, as well as proper usage for any third parties who may use your brand
Brand naming, brand 标志设计 and trademarking
Evolve or create new names and logos for companies and organizations, and trademarking the new names and logos – often includes securing appropriate URLs for the new identity
Brand hierarchy or brand family strategy development
Create a strategic system for how multiple brands and brand names and logos work in concert with one another with easy to understand and use guidelines
转出
Brand collateral system development
设计 and develop print and 数字 collateral material that articulates and reinforces the brand (e.g. website, social media platforms, business cards, brochure, signage, advertisements, etc.)
Internal brand launch or brand roll-out events and campaigns
Ensure that the brand is understood and embraced by internal teams by creating roll-out events and implementing internal 项目 that help reinforce the brand on an ongoing basis
External brand launch or brand roll-out events and campaigns
创建策略, 项目, and/or events to launch the new brand to external constituencies that truly makes your brand stand out and be memorable
On-going reinforcement of the brand
Develop internal and external strategic 项目 and tactics to ensure the brand lives, breathes and thrives well after the initial launch – we work with you to make the results measurable
